LOHAS Life Styles Of Health & Sustainability
30% of the USA (63,000,000 people) spend their discretionary income ($230 billion market) on green building, natural medicine, protecting the environment, social justice & organic food.
You may be aware that LOHAS http://www.consciousmedia.com/lohasConfPage.html, http://www.lohas.com/about.htm , http://www.lohasjournal.com/, has determined via survey http://www.sustainablemarketing.com/cc?googleCC2 & published in their book, Cultural Creatives http://www.culturalcreatives.org/book.html that 30% of the USA (63,000,000 people) spend their discretionary income ($230 billion market) on green building, natural medicine, protecting the environment, social justice & organic food. Everywhere I go my acquaintances tell me they want to live in a green residence & would do so immediately if they could find some available. Hardly any exist.
A new industry is appearing: Lifestyles of Health and Sustainability, and it’s $230 Billion in the U.S. this year, and $540 Billion worldwide. And the Cultural Creatives are their entire market.
You may be aware that LOHAS http://www.consciousmedia.com/lohasConfPage.html, http://www.lohas.com/about.htm , http://www.lohasjournal.com/, has determined via survey http://www.sustainablemarketing.com/cc?googleCC2 & published in their book, Cultural Creatives http://www.culturalcreatives.org/book.html that 30% of the USA (63,000,000 people) spend their discretionary income ($230 billion market) on green building, natural medicine, protecting the environment, social justice & organic food. Everywhere I go my acquaintances tell me they want to live in a green residence & would do so immediately if they could find some available. Hardly any exist
http://www.culturalcreatives.org/faq.html
The Cultural Creatives have been invisible to public view:
How can 50 million people be invisible?
The national media doesn’t cover the things they care about, or distort them. So, if you form all your impressions from the mass media, you’ll never guess that they’re there, because the media are really intolerant of world views other than their own.
The Cultural Creatives don’t talk about what they value in public or at work. In part this is because they draw their conclusions that their values aren’t shared by very many people, and they don’t want to be embarrassed, put down, or harm their career prospects.
Most Cultural Creatives got to where they are in life almost alone. You probably didn’t arrive at the values you’ve got now with your whole high school graduating class.